SEO Role in digital marketing
According to SEO Expert in Nepal MR. Bishal Rai : Envision owing an outlet without having any signage, name, or anything specific about it. Few people may leave sheer interest, most likely enquiring about a totally extraordinary item,rather than the item is being sold . Giving an appropriate name to your outlet and putting up a product image on it would attract a lot of customers who are interested in your product, and those customers in turn would provide you with publicity. The first scenario resembles a website that hasn’t undergone optimisation, and the second one relates to one that has been optimised.
The Search Engine Optimisation (SEO) involves developing a website that is easy to categorise and find. SEO is a fundamental aspect of digital marketing strategies. This is an integrated approach to drives customers to your business through a web portal. There are more than 13 billion online searches every month. With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. If we take a small segment of that 13 billion to your business, it means a considerable amount of people are looking for exactly what you offer. In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. The PPC (pay per click) activities should also be very good. Only then you will have a qualified traffic for your online business. SEO gives opportunities of substantial levels of free advertising; it would make your website rank primarily in the initial pages of SERP, and provide reasonably good ROI.